Use of the Web for Electronic Commerce in Real Estate

In this paper, we will explore the ways in which electronic commerce, the World-wide Web (WWW) in particular, is affecting the real estate industry. Real estate is a promising setting for studying electronic commerce because it is an information-intensive and information-driven industry; transaction-based, with high value and asset-specificity; market-intermediary (agents and brokers connect buyers and sellers rather than buying or selling themselves); and experiencing on-going information technology (IT) related changes. In this paper, we apply a coordination theory framework to suggest where IT might change the process of buying or selling a house. Electronic commerce applications have the potential to drastically change current practices in the real-estate industry, including the disintermediation of agents. Web-based commerce is eroding the long-enjoyed information monopoly of real-estate agents. We illustrate this potential by reviewing a number of existing real estate websites that demonstrate the possible impact of electronic commerce on this